The statistics in Montana are mind-boggling (from the website):
*52% of children in foster care are there due to Meth. Cost to the state: $12 million a year.
*50% of adults in prison are there due to Meth-related crime. Cost to the state: $43 million a year.
*20% of adults in treatment are there for Meth addiction. Cost to the state: $10 million a year.
"The Montana Meth Project is a large-scale exercise in prevention, aimed at significantly reducing Meth use in Montana. The integrated program consists of an ongoing, research-based marketing campaign—supported by community outreach and public policy initiatives—that realistically and graphically communicate the risks of methamphetamine to the youth of Montana."
The project is having a dramatic impact on the numbers.
I watched some of the commercials, and I have to say that they were disturbing as hell. I can see how they would be effective. They aren't targeting established meth users (who probably wouldn't recognize themselves), but instead they are reaching out to teens who might be tempted to experiment.
There are critics who think the images are too brutal, and too graphic.
They are that. But if they are effective, I'm all for it.
What do you think?
The Montana Meth Project
As a side note, the commercial entitled "Parents" really freaked us out. There have been a few times in the last year when Hubby and I have had to literally put Big Kid out of the house when he ramped himself up and refused to take his meds. This video is eerily similar (minus the meth, but add a ton of foul language) to those episodes.
It haunts me.